About Us

6 Major Product Advantages

Design leadership


Based on a thorough understanding of market demand and characteristics, the company's products fully consider meeting customer and market needs, and comprehensively consider factors such as product quality controllability, production process, universality and standardization, and after-sales maintainability to design market leading products.

New technology leadership


We will continuously track new technologies, materials, or processes within and outside the industry, and through research and innovation, introduce them into our wine cabinet products to ensure product technology leadership. In fact, many new technologies or processes are led by Xinshunxiang, such as seamless stainless steel doors, LOW-E glass, inflatable glass, dry ice cleaning equipment, atomized glass, and so on.

Leading research and development capabilities


The company currently has 5 comprehensive refrigerator laboratories, which have passed CSA and SGS accreditation. They can complete North American CSA, EEV, E-STAR, DOE, EEV lamp safety and energy consumption certifications in the company's internal laboratory, as well as European safety and energy consumption certifications such as ErP, CE, CB, etc. Moreover, the company's R&D department has the ability to understand and discuss standards, and can discuss standards and testing methods with CSA or SGS specialized certification personnel.

Leading refrigeration technology


Currently, the energy consumption level of all products has reached European A-level, and some products have reached European A+/A++level or even higher; The company has the ability to discuss the standards and parameters of wine cabinet compressors with compressor manufacturers. After our proposed compressor parameters and solutions were developed, they formed a de facto industry standard and promoted its use in the industry.

Mature R&D team


The company owner himself is a senior R&D personnel, and the main members of the R&D team are industry veterans. In the relatively closed industry of liquor cabinets, there are limited senior R&D personnel, and a R&D team led by senior R&D personnel is also the core competitiveness of the company.

Leading product performance


The noise level of air-cooled wine cabinets can reach below 38dBA, and the same model of wine cabinets are 2-3dBA lower than peers.